Peacock has begun sending emails to its subscribers, warning them of upcoming changes to its terms of service, and one of the most significant alterations affects password sharing. The revised agreement states that, “unless permitted by your Service Tier, you may not share your subscription outside of your household,” as reported by The Streamable.
The updated terms also mention that Peacock is keeping an eye on user activity and warns that if any account violations are detected, it could limit, suspend, or terminate access to the service. This language closely mirrors a similar move by Disney last year, which ultimately led to a crackdown on password sharing across its services, including Disney+, Hulu, and ESPN+.
Peacock’s new terms are slated to take effect on January 5, and although the company hasn’t revealed how it will handle password sharing specifically, it’s likely to adopt a model similar to Netflix and Disney+. Both services charge a fee for adding extra members to accounts. Disney+ charges $6.99 a month for extra members on its ad-supported tier and $9.99 for its premium users, while Netflix charges $7.99 per month for extra users on any plan.
In line with these changes, Max has also hinted at introducing a similar system, starting with “early, gentle messaging” for suspected password sharers before implementing a way for users to add extra members.