OpenAI’s New Multimodal Model GPT-4o to Enhance Business Operations Across Various Sectors
Advanced AI Powers Customer Service, Analytics, and Content Creation
OpenAI’s latest multimodal machine learning model, GPT-4o, is set to transform business operations across multiple sectors. Eric Boyd, Corporate Vice President of the Azure AI platform at Microsoft, announced that GPT-4o will significantly improve customer service, analytics, and content creation.
GPT-4o, with the “o” standing for “omni,” is designed to accept and generate text, visual, and audio input and output. This new capability marks a significant advancement over its predecessors, GPT-3.5 and GPT-4, particularly in responding to audio inputs. GPT-4o can recognize tone of voice, distinguish between multiple speakers, and filter out background noise.
“GPT-4o surpasses existing models in understanding and discussing shared images,” OpenAI stated in a press release. For instance, users can now photograph a menu in a foreign language and engage with GPT-4o for translations, historical insights, and food recommendations.
Enhanced Capabilities in Copilot for Improved User Experience
The updated Copilot feature in GPT-4o assists users in crafting better prompts, leveraging the model’s diverse data input integration. “GPT-4o enables more dynamic and comprehensive customer support interactions,” Boyd noted in a Microsoft blog post titled ‘Introducing GPT-4o.’ The model’s ability to generate varied and engaging content caters to a wide array of consumer preferences.
Currently available in preview through Microsoft’s Azure OpenAI Service in two regions in the USA, GPT-4o is poised to make a significant impact. Microsoft will provide more details about GPT-4o and other Azure AI updates at Microsoft Build 2024.