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In the quest for the perfect webcam, the search often seemed endless, until now. Google’s December Feature Drop for Pixel phones has unveiled a groundbreaking feature, allowing users to harness the prowess of their phone’s cameras as a superior webcam with just a tap—akin to the iPhone’s Continuity Camera. Requirements To embark on this webcam transformation, ensure you have a Pixel phone eligible for the latest Android 14 updates (Pixel 4a (5G) or later). Additionally, confirm that your device has received the latest Feature Drop by navigating to Settings > System > System Update. Connecting Your Phone to Your Computer…

In the dynamic realm of marketing, creativity is the cornerstone, and innovation is the tool that shapes it. As the VP of Marketing at Hootsuite, I embarked on an unexpected creative journey, enlisting artificial intelligence—specifically ChatGPT—as a formidable ally in my pursuit of imaginative excellence. Reinventing the Creative Brief Structured creativity is a mantra carried from my agency days at BBDO, and the familiar “Get-Who-To-By-Because” brief remains a linchpin. Enter ChatGPT, revolutionizing this framework by generating multiple versions of the brief. Infused with relevant information, the AI’s unexpected perspectives have become a catalyst for fueling my creativity, ensuring the final…

In a pioneering move to foster equitable payments in the rideshare industry, Lyft announces a national minimum pay standard for its drivers, marking a first-of-its-kind initiative. Effective immediately in most major cities and set to roll out nationally in the spring, Lyft guarantees that drivers will earn 70% or more of rider payments each week after external fees. If Lyft deducts more than the 30% rate by week’s end, the company commits to compensating drivers for the difference. Lyft CEO David Risher emphasizes the importance of acknowledging drivers as essential stakeholders, stating, “In every one of our cars, we have…

The Theranos scandal left a lingering skepticism around revolutionary blood testing technologies, but Becton, Dickinson and Co. (BD), a veteran in global diagnostics, is now championing the next era of blood tests. Introducing the BD MiniDraw Capillary Blood Collection System, this breakthrough received FDA authorization in late 2023, marking a significant stride towards a new paradigm in diagnostics. Unlike the ill-fated Theranos, BD’s technology, which relies on capillary-level blood collection, has genuine FDA approvals and initial partnerships with pharmacies. Dave Hickey, BD’s Executive Vice President, shared insights into the MiniDraw experience, emphasizing its simplicity, convenience, and virtually pain-free process. With…

In a strategic twist, Spotify reports robust fourth-quarter performance, surpassing expectations in both monthly active users and premium subscribers. The music streaming giant, amid its foray into podcasts and audiobooks, aims to reach one billion users by 2030. Despite a recent wave of layoffs and subscription price hikes, Spotify’s revenue and profitability outlook for the year appears promising. The fourth quarter saw a 23% increase in monthly active users, reaching 602 million, outshining both Spotify’s guidance and analysts’ predictions. Premium subscribers, crucial for revenue generation, rose by 15% to 236 million, exceeding estimates. The company projects a further rise, expecting…

Gen Z singles, born between 1997 and 2012, are grappling with the lasting social impact of the COVID-19 pandemic, reveals Hinge’s latest Gen Z D.A.T.E. report. Surpassing their millennial counterparts, 47% of Gen Z daters express increased nervousness about talking to people due to the pandemic, showcasing the persistent influence of the global health crisis on social interactions. Moreover, a quarter more Gen Z singles admit that the pandemic has left them feeling less confident on first dates, highlighting a shift in dating dynamics. The report delves into a notable trend—a fear of rejection hindering Gen Z daters from pursuing…

If you’re starting your e-reader journey with Amazon’s Kindle or Kindle Paperwhite, you’re off to a great beginning. Yet, if you crave something beyond the Amazon realm, a spectrum of non-Kindle, non-Amazon alternatives awaits, offering unique features and performance. KOBO LIBRA 2 Meet the Kobo Libra 2, a refreshing departure with a standout feature—buttons! Unlike Amazon’s latest offerings, the Libra 2 brings back page-turn buttons, providing a tactile and satisfying experience for $190. With four times the storage of the standard Oasis and matching other specs, including water resistance, it’s a compelling Kindle alternative. ONYX BOOX PALMA For those desiring…

In a surprising twist of fate, former WeWork CEO Adam Neumann is reportedly making a bold move to reclaim the reins of the embattled coworking giant. Teaming up with hedge-fund manager Dan Loeb of Third Point, Neumann, now at the helm of real estate startup Flow, is said to be orchestrating a bid to acquire the bankrupt WeWork. This audacious attempt comes more than four years after his tumultuous ousting, marking a potential redemption narrative for the once high-flying entrepreneur. Despite ongoing negotiations since December, Neumann’s efforts have faced hurdles, prompting his legal team to issue a stern letter expressing…

Almirall, a global pharmaceutical leader specializing in medical dermatology, has embarked on a transformative three-year collaboration with Microsoft. The primary objective of this strategic alliance is to propel Almirall’s digital transformation and bolster its research endeavors in medical solutions, particularly focusing on dermatological diseases. The cornerstone of this partnership involves the establishment of a collaborative digital office, dedicated to elevating Almirall’s existing unified data platform. Leveraging Microsoft’s generative artificial intelligence capabilities, the initiative aims to revolutionize the research landscape, driving advancements in medical solutions for dermatological ailments. As part of the collaboration, Almirall is set to implement an innovative technology-supported…

The 28th United Nations Climate Change Conference (COP28) held in Dubai underscored the critical role of technology in shaping a net-zero future for our planet. At the heart of this technological revolution lies the mobilization of data, presenting a key to sustainable innovation and progress. The conference highlighted discussions on leveraging data to fast-track global net-zero strategies, emphasizing its collection, processing, analysis, and distribution. The IDC’s Global DataSphere Forecast for 2021-2025 projects a staggering growth rate of 23% in the global datasphere, reaching a monumental 184 zettabytes by 2025. For industrial businesses, delving into this data offers a plethora of…