At Google I/O, the tech giant introduced its most exclusive subscription plan yet: AI Ultra. Priced at a jaw-dropping $249.99 per month, the new plan is aimed at power users who want nothing short of the very best in Google’s AI lineup. Google’s vice president of Labs and Gemini, Josh Woodward, described it as being “for people who want to be on the absolute cutting edge of AI”—a sentiment that highlights its aspirational appeal as much as its technical depth.
AI Ultra is more than just a rebranding; it’s a significant expansion over Google’s existing $19.99-per-month AI Premium plan, which is being renamed “AI Pro.” While AI Pro users still get access to tools like Gemini and Flow, the Ultra tier is where Google is piling on its most advanced features and highest usage tiers.
Subscribers to AI Ultra will gain top-level access to the Gemini app, with maximum usage for Deep Research and the “Deep Think” option in Gemini 2.5 Pro. You’ll also be able to use Veo 2 for text-to-video generation and get early access to Veo 3, which introduces AI-generated audio tracks synced with video content—paving the way for more immersive AI-produced media.
New creative tools also make their debut in this plan. “Flow” is a comprehensive AI filmmaking studio that combines Gemini, Veo, and Imagen for streamlined content creation, including built-in editing tools. “Whisk” offers fast, flexible image generation with a remix function, while “NotebookLM” remains part of the package with expanded capabilities and higher-tier model access.
Other additions include “Project Mariner,” an agent-style interface that lets users assign and monitor up to ten ongoing tasks—think AI as a productivity assistant with dashboard-level control. Chrome is also getting smarter, with Gemini now able to use the content of the page you’re viewing as context for enhanced search and suggestions.
There’s also practical value baked into the plan. It comes bundled with 30 terabytes of cloud storage in Google Drive and a YouTube Premium subscription. Still, there’s no hardware incentive—don’t expect a Pixel phone or Chromebook in the box. The subscription is rolling out first in the United States, with availability in up to 70 countries to follow soon.
For all its features, AI Ultra is less about practical utility and more about prestige. It targets early adopters, creatives, and entrepreneurs who see value not just in access but in being ahead of the curve. The monthly cost may seem extravagant to most, but for those looking to explore the limits of what Google’s AI can do, it’s being marketed as a gateway to the frontlines of future tech.