Gamers already reeling from the steady rise in video game prices now have more to worry about—Microsoft has increased the cost of its Xbox consoles and accessories, and it’s doing so without waiting for a new hardware generation. According to IGN, the Xbox Series S 512GB has jumped from $300 to $380, and the Series X models now cost $100 more, with the 2TB edition climbing to $730. Controllers are going up too, with the standard Xbox controller now $10 pricier, and the Elite Wireless Controller Series 2 getting a $10–$20 bump depending on the version.
Microsoft has also confirmed that some of its new first-party titles will launch at $79.99 starting this holiday season. The company didn’t specify whether this applies to console or PC versions, but historically, Microsoft releases both at the same price point. While the company hasn’t explicitly blamed U.S. tariffs, the price increases being exclusive to the U.S. and Canada strongly suggest a connection to the import taxes implemented under President Trump’s administration, particularly those targeting Chinese-made electronics.
Despite lagging behind Sony and Nintendo in the console race, Microsoft is uniquely equipped to weather the backlash from rising prices. Its Xbox Game Pass service continues to gain traction as an affordable way to play new releases without needing the latest hardware. The company’s heavy investment in studios and services—and its willingness to spread its IPs to other platforms like PlayStation and Switch—underscores a broader strategy that’s less about consoles and more about access.
While rising prices for consoles, games, and accessories are frustrating, Microsoft seems to be positioning Game Pass as the more palatable option. But no matter how compelling the service may be, sticker shock still hits hard—especially when even the controllers start nearing the $200 mark and lower-cost alternatives disappear from the market.