The tide may finally be turning for Nvidia’s elusive RTX 5090, a card that has remained virtually unattainable at its $2,000 base price since its launch seven months ago. For the first time, the flagship GPU is being sold at MSRP, with Newegg currently offering the Zotac Gaming Solid variant—a straightforward triple-fan design built on the reference PCB—for its official price. This development, spotted by members of SlickDeals, signals a significant shift in a market that has been defined by shortages, relentless markups, and scalpers exploiting high demand. Sweetening the deal is Nvidia’s promotional bundle of Borderlands 4, adding further value to a purchase that, until now, was nearly impossible to justify at inflated rates.
The improved availability of the RTX 5090 coincides with similar encouraging signs across the RTX 50-series lineup. An Asus RTX 5080 was recently listed on Amazon for $1,000 as part of a limited-time Prime deal, although its stock has been inconsistent and occasionally replaced by a higher $1,117 price tag. This could reflect a broader stabilization in Nvidia’s supply chain, which has been under intense pressure from global manufacturing constraints and heightened demand for AI-driven computing power. Reports of Nvidia lowering prices for some RTX 50-series cards in Europe reinforce this perspective, though these adjustments are partly attributed to currency valuation shifts between the Euro and U.S. dollar amid rising tariffs in the U.S. Regardless, such price movements suggest that Nvidia’s production levels are improving to the point where the company no longer commands absolute control over supply and pricing.
Despite these positive signs, the GPU market isn’t out of the woods yet. Nvidia’s coveted Founder’s Edition RTX 5090 cards remain largely inaccessible outside of secondary markets, where they continue to fetch $2,350 to $2,500—well above their official MSRP. Similarly, more affordable yet highly desirable options like the RTX 5070 and 5070 Ti are still being sold at inflated rates, indicating that demand continues to outstrip supply in several segments. Even so, the appearance of the RTX 5090 at retail prices marks a meaningful turning point. If sustained, this could lead to broader price normalization across the GPU market in the coming months, finally granting gamers, creators, and professionals the hardware they’ve been waiting for without resorting to scalper markups. For now, hopeful buyers might want to act quickly—the window of fair pricing could be fleeting.