Volkswagen is set to redefine in-car communication with the infusion of cutting-edge AI technology, opening up a realm where your car becomes a conversational companion. The German automaker made waves at CES 2024 by announcing its partnership with Cerence, a company specializing in voice-controlled interfaces for cars, employing artificial intelligence technology, specifically a large language model (LLM). The star of the show is Cerence’s Chat Pro, a blend of its in-house LLM, trained to handle a myriad of auto-related tasks, and OpenAI’s ChatGPT, the versatile LLM that captured global attention in late 2022.
This collaboration empowers Volkswagen drivers to use voice commands for a range of tasks, from practical queries like defrosting the windshield to more whimsical requests, such as seeking advice on matters of the heart. Cerence’s LLM seamlessly manages commands specific to cars, while more general or complex queries are smoothly handed over to ChatGPT, creating a cohesive and interactive user experience. The goal is to not only streamline the usage of Volkswagen cars but also inject an entertaining element into the driving journey.
The implementation of this AI technology is set to debut in selected VW models across North America and Europe, encompassing notable releases like the Golf series, ID.71, ID.4, ID.5, ID.3 electric vehicles, as well as the latest Tiguan3 and Passat3 models. While details regarding the timeline and pricing are yet to be disclosed, the technology will be accessible to both new and existing Volkswagen cars through over-the-air software updates.
This strategic partnership underscores the industry’s fervor to capitalize on the excitement surrounding AI. Despite potential challenges with factual accuracy, the integration of AI chatbots like ChatGPT introduces a new dimension of entertainment and utility to the driving experience. Volkswagen, recognizing the pivotal role of software in shaping the future of mobility, aims to swiftly deploy meaningful innovations powered by advancements in AI, as stated by Thomas Ulbrich, an executive leading VW’s New Mobility program.