Apple Vision Pro: A New Era, but Not Another iPhone
Recent headlines claim Apple’s Vision Pro marks the company’s most significant launch since the original iPhone. However, drawing parallels between the two might be misleading. Unlike the iPhone, the Vision Pro is not focused on a few key scenarios; instead, it positions itself as a “revolutionary spatial computer.” While technically audacious, the Vision Pro lacks an immediate killer app and faces challenges such as a high price tag and limited battery life.
After spending a few hours with the Vision Pro, it’s clear that its experience is as all-new as it gets. From eye tracking and hand gestures to adjusting the real-world visibility with a digital crown, the device introduces groundbreaking features. However, in an unexpected twist, the Vision Pro evokes memories of the original Macintosh computer.
While the Mac/Vision Pro parallels might not be a direct compliment, they hold true in certain aspects. Both devices aimed to be general-purpose platforms useful for an array of tasks from the outset. Apple, while not positioning the headset as a Mac-like computer strapped to your face, is embracing its fundamental computer-ishness. The Vision Pro’s setup instructions even liken tapping gestures to a Mac mouse click, creating a familiar experience when used with a Magic Keyboard and Trackpad.
However, comparisons to the Mac also bring attention to the Vision Pro’s potential challenges. The hefty starting price of $3,995 in 2024 poses a problem similar to the original Mac’s price tag of $2,495 in 1984. Additionally, the Vision Pro’s reliance on an external battery, expected to be carried in your pocket, and a two-hour general use limit are less than ideal.
The quest for a killer app, a challenge faced by many new computers, is evident with the Vision Pro. While 3D video capabilities are jaw-dropping, the device’s solitary nature impedes the sharing aspect of capturing moments. Major developers’ reluctance to invest in the platform could hinder the development of killer apps, although smaller developers have shown interest.
Apple’s decision to make the Vision Pro powerful raises the stakes. Patience from the company, developers, and consumers will be crucial for this headset to unlock its full potential and become a genuinely great computer platform.