Internet usage is skyrocketing, and Cloudflare’s 2024 Year in Review provides compelling evidence of just how much the online world expanded this year. With global internet traffic increasing by 17.2%, the numbers paint a picture of sustained growth. The final quarter of the year, in particular, saw substantial surges, even after dips in February and late summer. However, the growth isn’t uniform — regions like Guinea saw a staggering 350% rise in traffic, showcasing the rapid digital transformation occurring in specific parts of the world.
Cloudflare also analyzed user behavior, revealing that the usual players continue to dominate: Google is still the top search engine, Chrome the preferred browser, WhatsApp the leading communication app, and Facebook remains the social media king. These platforms highlight the consistency of user preferences even amid broader shifts in internet habits.
Other key findings from the report include:
- 225 major internet disruptions were observed across the globe.
- The top 10 fastest countries now average 200Mbps internet speeds, reflecting improvements in broadband infrastructure.
- Mobile devices contribute 41% of global internet traffic, emphasizing their pivotal role in online activity.
- Over one-third of the world’s bot traffic originates from the United States.
Additionally, satellite internet experienced tremendous growth, with Starlink reporting a 330% increase in traffic over the year. This surge underscores the increasing reliance on satellite connectivity to provide internet access in underserved regions and remote areas.
Cloudflare’s findings highlight not only the scale of internet growth but also the diverse ways connectivity is shaping our world, from everyday browsing to major technological advancements like satellite networks.