On June 26, 2024, Facebook will update its privacy policy concerning generative AI features like Meta AI. From that date, the AI will read posts and photos from all users to help train and improve services such as the AI Creative Tool. Meta is currently informing users about this on Facebook.
Private messages will remain unaffected, with only public texts and images being used. Despite this, many users may have data protection or privacy concerns.
Meta stresses that every user has the “right to object.” Below, we outline how you can object to this data use.
What Do the New Facebook Guidelines Entail?
Firstly, an explanation of the policy’s specific consequences. Anyone who does not object automatically consents to Meta’s use of their data. This means Meta can use all public information to train its AI models, aiming to improve the AI’s ability to generate better texts and images.
The following content is affected:
- Public posts on Facebook
- Posted photos and captions
- Messages to AI chatbots on Facebook
Meta claims “legitimate interest” as the legal basis for the new regulation, assuming the data use will benefit both the company and users. For example, it could help Facebook make better suggestions or improve services like the AI Creative Tool. AI may also be used to moderate Facebook posts.
Whether you find these improvements beneficial and want to help train Meta’s AI services is your decision.
How Do I Object to the New Policy?
To prevent Meta from using your data, you must expressly object. This can be done through a specific form available on this Facebook help page.
You will need to enter your place of residence, email address, and a reason for your objection. Possible reasons include data protection concerns, general worries about AI, or the belief that using your data will not benefit either Meta or you as a user.
Meta is required to review and assess objections according to data protection laws. However, even if your objection is upheld, Facebook may still use some of your data for AI training, such as when others share your content or mention you in posts.
The use of user data for AI training was expected toward the end of last year, but the new regulations are now coming into effect. You have until the end of June to submit an objection and be exempt.